New Vintage Type—by Stephen Heller and Gail Anderson-


This book exemplifies what is so “in” right now—taking vintage type and re-appropriating it for modern design usage. It is laid out in a gorgeous, easy-to-read and easy-to-peruse fashion. The pages are full of examples with little blurbs beside them that describe the assignment, the connotations of the type used (and sometimes the history), as well as the design firm, the client, and the fonts used. The examples used range from book covers, logos, wine labels, posters, business cards, and everything between and beyond.


The book is broken up into sections, each designated by the style of typeface. The beginning of each section has a brief, few-page description of the context of the type—what it was used for, how it was made, and how it was used at the time. The book then segues into the modern designers’ uses of the style of type.


The first section focuses on designs inspired by Victorian-style typography. The second, Slabs and Gothics of the late 19th century. The third, Art Deco-style type. The fourth, more Modernist type (particularly the fad of using Soviet-poster-era type) is addressed. In the fifth, the authors talk about what they call “Novelty Type”—the kind of “other” section in the back of the book.


Overall, I was really impressed with the book. There is a fantastic breadth of reference for different design aesthetics and assignments, and with all of the different designers included within, different perspectives on how to solve a lot of common design problems.


 -Emily Lubanko

— 3 years ago
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